UNITE Group – The Talent Solutions Company

Channel Sales Director UK&I

  • Full Time
  • UK

As the Channel Director, the successful Candidate will be responsible for the development and management of strategic channels in the UK.

The Channel Director will be responsible for developing and implementing an overall channel plan, overseeing MDF & other marketing activities.

To apply for this job email your details to mila@unite-exec.com.

  • The Channel Director sells the full SD WAN portfolio of the Global Enterprise division by generating "pull" demand through indirect sales-oriented activities to end users.
  • Develops senior Partner relationships to build a trusted advisor status, creating value and influencing the company’s position with Partners.
  • Consistently drives channel strategy, fully participates in Partner business plans, and aligns education and incentive programs to Partners based on market segmentation.
  • Maintain full accountability for all commercial aspects of channel partners (Service Providers, System Integrators, Managed Services Providers and VARs).
  • Fully leverage entire network of internal specialists and high-touch organizations to maximize revenue and drive demand. Direct and motivate these resources to ensure full coordination on all activities and opportunities.
  • Serve as the partner's advocate, maintaining a high level of partner satisfaction and consistently protecting the strategic interests of both the partner and company.
  • Drive customer and partner satisfaction by responding to issues and escalations in a timely manner.
  • Articulate how selling the full solution stack delivers higher value for the partner versus competitive offerings. Explain partner program offers to drive discussions. Deliver roadmap presentations that link the solutions to the specific needs of the end customers, but also to the need of Managed Service Providers who need to maintain SLA’s to their end-users. Guide the partner to the solutions and offers that are most beneficial to them.
  • Actively manage partner business plans, ensuring all information is kept up-to-date. Regularly review reports and scorecards and use the data to drive partner growth. Review short- and medium-term funnels weekly, recording and driving actions to drive activities to close gaps as appropriate.
  • Identify opportunities to further development of existing partners and expand portfolio offerings within the partner account. Create full-stack solutions to help solve partner pain points.
  • Initiate marketing plans and demand generation activities to drive demand within the partner and help them grow their margins. Customize relevant training, promotions, incentives and discounts to the partner's business model.  Proactively assess certification achievement and act as an ambassador for any learning or certifications needed by the partner.
  • Explore, lead and manage creative channel approaches such as OEM’s with technology vendors.
  • Actively recruit and on-board new partners to broaden the company footprint within the addressable market (e.g. VAR’s, SI’s and Managed Services Providers)

  • Demonstrates business acumen and ability to align company solutions to the partner's business priorities.
  • Able to develop consultative relationships with partners to fully understand their needs and identify opportunities.
  • Uses financial documents to analyse market trends and understand the partner's business.
  • Proficient in holding buying conversations at the CxO level that have impact at every stage of the channel process.
  • Strategy-savvy (understand the big picture, the landscape, how to gain a competitive advantage)
  • Operationally effective (eye for details and ability to get to the essence quickly) with exceptional analytical problem-solving skills
  • Ability to work in a high pressure fast-paced work environment and handle multiple priorities
  • Strong business development skills with demonstrated ability to expand a territory or market.
  • Skilled in partner recruitment and on boarding.


Required Experience:
  • 10 – 12 years related experience.
  • Experience with Managed Services Providers is a big Plus.

Required Education:

Bachelor’s degree or relevant industry experience. Master’s degree is preferred.

Required Language(s):

English required

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